Agenda

April 2, 2008 (Day One)

Manchester Grand Hyatt San Diego

April 3, 2008 (Day Two)

Manchester Grand Hyatt San Diego

Keynote Sessions

Enterprise Architecture Optimized for Business: The Liquid Enterprise and How to Get There
Keynote Presenter: Cliff Booth, VP Enterprise Architecture, Worldwide Consulting, BEA Systems, Inc.

In order for your organization to gain a competitive advantage in today's marketplace, you must focus on optimizing your Service-Oriented Architecture (SOA) environment. Your roadmap — for what you want to do today and in the future — is a key factor in achieving this optimization. It should focus on utilizing SOA, Business Process Management (BPM), and Enterprise Social Computing (ESC) together to enable business and IT agility, creating a Liquid Enterprise.

BEA offers a methodology and comprehensive approach to achieving a Liquid Enterprise. This Liquid Enterprise Methodology is a fluid framework of interrelated but independent assets that can be selectively combined to create a solution for a specific situation. It's a lightweight, pragmatic, architecture-centric, iterative methodology consisting of the following components: Strategy and Planning, Modeling, Engineering, Instrumentation, Information and Governance.

This keynote address will take a look at what you can do today and steps you can take for the future to help your organization realize your Liquid Enterprise vision.

Breakout Sessions

Enterprise Modeling for Services Architectures

Long regarded as an effective means for raising the level of abstraction in software development, modeling is extremely useful for the creation of service-oriented solutions, which rely on a variety of underlying implementation technologies and standards. Enterprise Modeling for Service Architectures (EMSA) (part of BEA's Liquid Enterprise Methodology) is a modeling framework that provides a repeatable and pragmatic approach to facilitate downstream service engineering, such as planning, analysis, and designing of services. It complements both enterprise service engineering frameworks and traditional architecture/modeling frameworks to provide a simplified view into an increasingly complex SOA environment and assists in the transition from the current environment to the planned future vision. This session will highlight the scope and approach of BEA's Enterprise Modeling for Service Architectures.

What's the best way to run Java applications on next-generation virtualization platforms like VMware ESX Server? Innovations in Java virtual machine technology mean that it is now possible to run enterprise Java applications with no OS - the era of the Java Virtual Appliance has arrived and it's going to change the way we choose to run many Java EE applications. Deploying enterprise applications as software appliances - pre-configured, ready-to-run images that can be rapidly deployed in virtual machines - allows for more flexible and responsive architectures, as well as cost-effective solutions for high availability and business continuity. In this session we will examine the concept of the virtual software appliance in more detail and discuss how BEA customers are using it to implement highly dynamic, virtualized Java deployment architectures.

There has been a groundswell of interest in leveraging Web 2.0 technologies, design patterns, and usage methodologies for the enterprise. Most of the initial interest has focused on user-oriented tools such as wikis, blogs, tagging, and simple mashup builders – and not so much on the tough questions about architecting Web 2.0 applications and the implications for an existing IT stack, governance, data management, and development lifecycles. Applications leveraging Web 2.0 for the enterprise will also potentially require a different interplay between business users, IT developers, and architects. This session discusses how enterprise IT/architects can identify and manage the challenges in bringing Web 2.0 to the enterprise.

SOA adoption is all about gaining competitive business agility. But as SOA programs expand, the need for effective governance becomes increasingly critical. SOA is a different animal compared to yesterday's IT infrastructure, with more moving parts, and much more at stake. In the highly dynamic, SOA environment, governance is essential. It's not a question of why, but of when... and how.

This session will address those questions, as Nishi Deokule discusses the critical, real-world steps to take in the first 100 days of your SOA governance initiative, as well as some "gotchas" to avoid.. These early steps will help to form a solid foundation for an SOA governance program that keeps people, processes, and technologies focused on delivering business value. Topics covered will include:

• Where to start down the governance path
• Organizing for SOA governance
• Creating and enforcing governance policies
• Key governance processes based on hands-on experiences
• SOA lifecycle checkpoints and practices for end-to-end governance

Your business is being hit by a Million Events per Second. Are you ready?
How will you plan for Event Driven SOA?
Over 70% of your peers are planning for Event Processing within their SOA implementations. Unlike many emerging technologies that are hailed as all encompassing replacement strategies, Event Processing is most often viewed as a complement to today's over-arching enterprise strategies - service-oriented architecture (SOA) and business process management (BPM), adding agility to both.
Join BEA Architects along with your peers involved in real implementations to discuss strategy, implementation blueprint, best practices, and results for Event Driven SOA projects.

Project to Enterprise: Building Future-Proof SOA Architecture That Grows with Your Business

In order to gain competitive advantage in today's dynamic business environment, your company needs a flexible, extensible SOA infrastructure to achieve business agility in order to respond to business opportunities and threats. By seamlessly evolving your SOA from project to enterprise, you will ensure that you are building a future-proof SOA architecture that is flexible and extensible to grow with the business. The need for enterprise-class performance, scalability, and Quality of Service becomes critical as reuse within the enterprise grows. Reuse of existing services in a new business process becomes an essential requirement for achieving faster time to value and quicker adoption to change. This highlights the need for an infrastructure that offers embedded management and integrated governance capabilities.

Many organizations are struggling with SOA adoption. In many cases, they lack the information necessary to accurately determine where changes in strategy are necessary or identify where problems with adoption exist. Instrumentation when applied against the SOA strategy is much more than an operational tool. However, it is quite often an overlooked component of the IT Strategy, and in many circumstances bolted on ineffectively after efforts are well on their way. SOA Instrumentation for Monitoring and Management (SIMM) places instrumentation as a core component of the SOA strategy. It emphasizes instrumentation as a discipline required to more effectively implement an SOA strategy; and includes, but is not limited to just the projects and applications built within. By utilizing instrumentation as part of the SOA strategy, IT's ability to support the business will become more natural.

SOA is continuing to evolve and mature in organizations, and so are the needs for an environment that allows these organizations to utilize their investments to obtain agility. A new era of service oriented and dynamic business application development is emerging – one that not only is a convergence of productivity silos, but requires business and IT to work together within a seamless, collaborative environment. This environment must enable all roles involved in the lifecycle of a service oriented application to work together in a collaborative fashion. Learn and discuss how BEA's WorkSpace 360 provides a structured approach to dynamic business application development by bringing the key stakeholders to the same table, working off a shared set of assets and information, and with the ability to seamlessly move across the different stages of the lifecycle.

Service-Oriented Architecture (SOA) provides a flexible and dynamic IT infrastructure that transforms brittle systems, applications, and data sources into highly flexible, re-usable service components. SOA promises to usher in a new era of business agility. But that agility depends as much on supporting new efficiencies for people as it does on liberating access to systems and services. This is the role of Business Process Management (BPM) together with SOA, helping today's leading businesses attain a competitive edge through repeatable and predictable process and compliance execution involving people and systems. Discussing some of best practices being adopted today in SOA & BPM architectures, we'll answer: How can I effectively connect processes and services together? How can my ESB handle distributed services? When should I apply SOA Governance? What standards should I consider for SOA & BPM? Where does security fit in? Do I need to have a data service model? What's the ROI for applying SOA & BPM together?

Event Locations & Dates

SAN DIEGO	Apr 2-3
NEW YORK CITY	Apr 16-17
TORONTO	May 8
SANTIAGO	Jun 10