Solution: Consumer Marketing Portal
Product: BEA WebLogic Portal® 8.1, BEA WebLogic Workshop® 8.1
Industry: Media & Entertainment, Consumer Packaged Goods
Business Challenge:
Beer.com was a relatively static magazine-style site with interesting content and fun visual elements, but there was no interactivity, presenting little opportunity for revenue generation. The site needed to attract new visitors by offering a Web experience that was differentiated from other portals adopting a lifestyle outlook.
Solution
The new Beer.com is a dynamic, personalized Web destination with an identity and brand that stand out from the crowd, and a flexible technology foundation that is reducing overhead and creating new business opportunities.
Results
Beer.com now has a multi-dimensional business model that derives revenue from content sponsorships, e- commerce, advertising, and product licensing. 82 percent of its visitors now come to the site at least five days per week. Traffic is up 30 percent since the migration to BEA WebLogic Portal 8.1.
