Customer Profiles

British Airways

British Airways

www.ba.com

pdf View Case Study

Solution:

Customer Service

Product:

BEA WebLogic Server 8.1®
BEA AquaLogic® Service Bus
BEA AquaLogic® Enterprise Repository
BEA JRockit®
BEA WebLogic™ Workshop

Industry:

Travel and Transportation

Country:

UK


Business Challenge

Service customers 24x7 anywhere in the world and make it as easy as possible for them to do business with the airline. Use Service-Oriented Architecture to enhance the end-to-end customer experience by simplifying booking and check-in procedures as well as supplying other travel information to empower the passenger.

Solution

Deployed BEA WebLogic Server to create a highly interactive, easy-to-use Web environment, with advanced functionality. Delivered new, innovative services based on the flexible platform to exceed customer expectations.

Results

Award-winning ba.com offers innovative and comprehensive services, from online check-in, seat assignment and local language support, to baggage bookings, redemption of frequent flyer points and notification of flight time changes. The strategy has led to continued transformation of ba.com in support of millions of customers, while containing costs on an IT platform that is flexible and capable of adapting to market demands. Drove reuse and agility by adopting a shared services, component-based development approach. Use of BEA JRockit on Intel servers has contributed to a better than 3 fold improvement in application performance.