Solution: |
Service-Oriented Architecture |
Product: |
BEA WebLogic® Platform 8.1 |
Industry: |
Government |
Country: |
Germany |
The Marketing & Sales division of Deutsche Post World Net identified the requirement for an online portal, as part of a group-wide value-added program. This portal needed to allow personalization and it had to cover a range of brands. It also had to facilitate one-to-one dialogue with customers, thereby yielding cost savings and capitalizing on cross-selling and up-selling opportunities.
Deutsche Post World Net is developing the portals 'my-deutschepost.de' and 'mydhl.de' using BEA WebLogic® Platform. The portals enable every user to put together their individual personal product and service portfolio. User-friendly access to the broad range of services is provided by a common single sign-on between portals and specialist applications.
The two portals offer customers the opportunity to streamline their dispatch, dialogue marketing, and logistics functions with the assistance of a unique environment that can be adapted to their requirements. The profiling opportunities of the BEA portal and the resulting potential e-marketing campaigns present substantial cross-selling and up-selling potential for Deutsche Post World Net.
